While international tourist arrivals and travel and tourism contribution to global GDP are expected to reach pre-pandemic levels by the end of 2024, the recovery has varied by region and segment.

Meanwhile, as the sector moves past the shock of Covid-19, it continues to deal with other external challenges, from growing macroeconomic, geopolitical and environmental risks to increased scrutiny of its sustainability and the application of new digital technologies such as big data and AI. 

Report by World Economic Forum