The Tourism Business Council of South Africa (TBCSA) has been in talks with renowned comedian Trevor Noah and other personalities, to collaborate with us on campaigns that will create a wider presence for destination South Africa to international markets. This is in line with the sector’s ambition to grow tourism arrivals in the country to 15.6 million over the next decade.

If and when the parties ultimately agree on a common strategy, the deal will be wholly funded by TBCSA.

 

Issued by TBCSA CEO, Tshifhiwa Tshivhengwa