E-commerce
E-commerce is the buying and selling of goods and services over the internet, encompassing a wide range of online commercial transactions between businesses, consumers and governments. The sector includes business-to-consumer (B2C) platforms such as online retail stores, business-to-business (B2B) marketplaces, consumer-to-consumer (C2C) platforms and mobile commerce conducted via smartphones and tablets. E-commerce has transformed traditional retail by enabling companies to reach global markets, reduce overhead costs and offer consumers greater convenience, price transparency and product selection. Key activities include online storefronts, digital payment processing, electronic order fulfilment, logistics and delivery services, and customer relationship management through digital channels. The industry relies on secure payment gateways, data analytics, digital marketing and increasingly sophisticated supply-chain integration to compete effectively. Major global players include Amazon, Alibaba and eBay, whilst regional and niche platforms serve specific markets and product categories. In Africa, e-commerce is growing rapidly driven by increasing internet and mobile penetration, though challenges include logistics infrastructure, payment system limitations and consumer trust. The sector has become particularly significant for small, medium and micro enterprises (SMMEs) seeking to expand their market reach beyond physical locations. The Covid-19 pandemic accelerated e-commerce adoption worldwide as lockdowns and social distancing measures shifted consumer behaviour towards online purchasing. E-commerce continues to evolve with innovations in artificial intelligence, augmented reality shopping experiences and integration with social media platforms.
E-commerce Updates
Protecting what you build: A practical guide to intellectual property and trademarks
5th May 2026 In an increasingly digital and brand-driven economy, value is no longer confined to physical assets. Ideas, identity, reputation, and innovation... →
E-commerce and Digital Economy Programme: Year in Review 2025
17th April 2026 In 2025, UN Trade and Development (UNCTAD) strengthened its support to developing countries navigating rapid digital transformation. The year... →
US trade chief sees only limited role for WTO after failed meeting in Cameroon
By: Reuters 31st March 2026 The World Trade Organization will play only a limited role in global trade policy after a failed ministerial meeting in Cameroon, US Trade... →
WTO talks end in deadlock after Brazil blocks deal on e-commerce duties
By: Reuters 30th March 2026 World Trade Organization talks ended deadlocked early on Monday as Brazil blocked a bid by the US and other countries to extend a moratorium on... →
Africa needs to fight for a better deal on world trade rules: it should lead the charge on these 3 priorities at this week’s WTO meeting
25th March 2026 African countries face many trade barriers today. Wealthier countries subsidise their farmers, making African agricultural exports less... →
Payments Revolution: what every PSP operating in South Africa needs to know right now
25th March 2026 South Africa’s payment landscape is undergoing its most significant transformation in decades. From sweeping regulatory overhauls to new... →
China, Ethiopia pledge closer cooperation in areas from infrastructure to AI
By: Reuters 9th January 2026 China's Foreign Minister Wang Yi met with Ethiopian Prime Minister Abiy Ahmed on Thursday and called for greater cooperation with Africa's fastest... →
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