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SA: Statement by Tourism Radio, innovative radio designed for self-drive tourists, City of Cape Town launches safety campaign with Tourism Radio (06/02/2013)

6th February 2013


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The City of Cape Town has officially launched a digital safety campaign aimed at visitors to the Mother City. Using an in-car audio travel guide made by local travel tech company Tourism Radio, as well as various mobile travel apps, the City will provide tourists with important travel information as they move around.

Tourism Radio uses location-based technology to provide its users with relevant information about the area around them. Points of interest play automatically, and are not bound by a set route, creating a seamless travel dialogue from thousands of audio clips.


City Councillor Grant Pascoe says, “The City of Cape Town wants to ensure that tourists have a safe, enjoyable time while visiting. Tourism Radio offers a mechanism which directly conveys safety and security information, including important contact numbers, to self-drive tourists.”

Tourism Radio CEO Mark Allewell says, “We’re looking to provide travellers with a constant stream of information, including safety tips and emergency numbers. This partnership with the City of Cape Town will ensure that our users are not only informed about things to see and do during their stay, but are also guided on how to do so safely.”


The campaign launched earlier this month and will also feature in several existing mobile Cape Town travel guides, produced by Tourism Radio, including the Cape Town Tourism Walking Tour of Central Cape Town and the First Car Rental Guide to Cape Town – currently available on the iTunes Store and Android Marketplace.

For more information about Tourism Radio, or to find out about booking a free in-car travel guide, visit the company’s website –




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